Is buying Facebook advertising worth it?

Buying likes on Facebook

Purchasing facebook likes

With Facebook right now being the reigning king in social media, the allure of buying likes on Facebook seems alluring to small businesses trying to get off the ground. But is it really worth while?

It can be extremely difficult to determine if buying likes is a good idea, but it’s important to know the risks involved. Is buying likes worth the money?

There are a few things to consider.

More than half the likes you receive will be from bots

According to studies done on the issue, 9 times out of 10 the majority of the likes you will receive won’t even be from real people. This bolster will still make you look a bit better to the naked eye just seeing how many people like your page, but ultimately it won’t help you at all, because the main point of advertising on Facebook is to get customers, not meaningless likes. Taking into consideration how many of your likes are not real people, the amount of money per like you receive generally winds up being $1 to $1.50 per like, and that’s if you don’t have a business that seems too commercial.

Content is King

If you don’t have content that you would like to see, your customers won’t want to either. For example, if every post is trying to sell you something, your like to dollar ratio will take a turn for the worse. Make sure that you have content that is interesting or funny and always take notes on what your industry leaders are doing, because chances are they are doing something right.

Targeted Audiences do better.

If you have a very targeted audience, (such as women between 21 & 25 interested in meditation) chances are your paid ad will do better. Studies showed that the more targeted the audience, the less bots and fake profiles like your page, and the more likes you get in general, which means more active users, and much more bang for your buck!

Do you even need likes on Facebook?

Everyone needs a good social media presence when they own a business of any kind, but it is much more important to know if you are going to make a return on those Facebook likes. Think about how many of those potential customers actually need to buy something to pay for your advertising on Facebook. If you’re paying $100 for likes, and your product only costs $5 each, that would mean 20 people need to buy your product to make buying likes on Facebook break even, and at $1 a like, chances are that you won’t even break even.

Long Story Short

Buying likes on Facebook is not for everyone. If you’re going to do it, make sure your content is actually something that will draw and make sure you’re marketing to the right audience. You may be better off with other forms of advertising. It is always important to have a social media presence, but you might not need to put all your eggs in one basket. There are plenty of other social media sites out there to suit your needs like Instagram, Twitter, Tumblr, Google+ and a thousand others that may even be tailored to your exact audience.